The Role of AI in Your Lead Gen Strategy

The Role of AI in Your Lead Gen Strategy

Digitization has transformed lead generation. No longer limited to traditional approaches of in-person events and painful cold calling, businesses are now using omnichannel outreach via e-mails, websites, apps, and social media to reach highly targeted customers who...
The Future of Digital Marketing

The Future of Digital Marketing

The digital marketing landscape has changed tremendously, and we can expect more of the same in the years to come. Our ability to work with user-level audience data will continue to evolve, creating obstacles and presenting opportunities. As always, marketers will be...