Technology Trends To Ignite Your Lead Gen In 2022

Technology Trends To Ignite Your Lead Gen In 2022

The 2021 numbers didn’t lie. A majority of industry experts reported that weak technology infrastructure was the main reason businesses struggled so hard to survive during the pandemic. How about you? Is your technology where it needs to be? Technology isn’t a trend...
No More Cookies And Retargeting…Now What?

No More Cookies And Retargeting…Now What?

How to Target Customers Under the New Digital Advertising Privacy Rules The phase-out is well underway with regard to the changes Apple and Google made to each of its longstanding ad targeting practices. Add to these the new privacy regulations that are quickly...
Why is AI So Important for B2B Lead Generation?

Why is AI So Important for B2B Lead Generation?

No matter the vertical you are in, customer experience is paramount. Today’s B2B consumer cares nearly as much about the service they get from a business as they do about the product or service they are buying. The expectations are set for a fully personalized...
How Google Changes Will Affect Your Digital Strategy

How Google Changes Will Affect Your Digital Strategy

Google announced plans in 2021 to end support for third-party cookies. Third-party cookies fuel much of the digital advertising ecosystem. Other browsers have already begun a phased removal of third-party cookies. This is a significant blow to the advertising industry...