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4 Ways AI Is Going To Revolutionize Your Marketing

4 Ways AI Is Going To Revolutionize Your Marketing

As marketers become more adept at using MarTech (a wide range of software tools that enhance marketing campaigns), a lot of attention is focused on better understanding and greater use of artificial intelligence (AI) and generative AI (GenAI) to drive personalization...

What The New Role Of AI Looks Like In Marketing

What The New Role Of AI Looks Like In Marketing

Most businesses have some form of shared marketing services to consolidate these important functions with the aim to deliver higher value. AI-powered tools enable businesses to easily perform these commonly shared marketing services like  creating graphics, writing...

The Role of AI in Your Lead Gen Strategy

The Role of AI in Your Lead Gen Strategy

Digitization has transformed lead generation. No longer limited to traditional approaches of in-person events and painful cold calling, businesses are now using omnichannel outreach via e-mails, websites, apps, and social media to reach highly targeted customers who...

The Future of Digital Marketing

The Future of Digital Marketing

The digital marketing landscape has changed tremendously, and we can expect more of the same in the years to come. Our ability to work with user-level audience data will continue to evolve, creating obstacles and presenting opportunities. As always, marketers will be...

Your Guide to the New ChatGPT

Your Guide to the New ChatGPT

In November 2022 the artificial intelligence startup OpenAI launched ChatGPT, a viral online large language machine that has the tech world and marketers giddy with excitement…and full of questions. ChatGPT was free to use, but now there is a fee, a necessity to...

Video Drives Sales – Here’s What You Need To Know

Study after study has shown that video is the easiest and most effective way to engage customers and drive them to take action. Video works exceedingly well to create brand awareness, activation, onboarding, and retention. Effectively using video as a component of...

Digital Marketing Trends for 2024

Digital Marketing Trends for 2024

It’s difficult to stay up on all of the changes and new opportunities in digital marketing. Yet, with 1.5 billion social media users around the world, the demand for digital marketing only continues to grow – and consumers’ expectations right along with it. Consumers...

How to Use Digital Marketing Automation to Increase Your ROI

How to Use Digital Marketing Automation to Increase Your ROI

Digital marketing automation combines personalization and automation, and is a huge time-saver that produces great results when done right. Here are some of the most effective ways to use digital marketing automation to create powerful campaigns. Create...

Everyone’s Talking About Chatbots: What You Need To Know

Everyone’s Talking About Chatbots: What You Need To Know

The advancements in digital marketing require marketers to continue to upskill to stay abreast of the changes and the opportunities (or challenges) they present. The scope of digital marketing is forever widening. Having a good working knowledge of the latest...